Technically there is nothing wrong with this concept IF the sender is following best practices. What is an Email BlastĪn email blast generally refers to the practice of blindly sending a single message to a large number of email addresses or recipients. Here at SocketLabs, we send a lot of email, but we are more interested in eradicating the use of the word “email blast” altogether, along with some of the shadier marketing tactics it stands for. On the less legitimate side, people refer to their email marketing strategy as the “email blast”. The trend of increased email sending comes in the wake of new email marketing tactics, some that are completely legitimate and some not so much. Why could this be? More email senders are using email blast marketing techniques. This means that the number of emails coming from individual accounts is increasing.
Year over year, the number of emails is increasing at an astonishing rate, yet the number of email users is increasing at a slightly less exciting pace. Since 2015 the number of emails sent annually has increased by more than 40 billion, according to the Email-Statistics-Report published by the Radicati Group. As email continues to be an important marketing and transactional tool for modern business, the rate at which we send email has increased steadily over the years.
0 kommentar(er)
